OUR MISSION
Mighty Monkey is committed to providing our customers with the ultimate cookie experience. We strive to make cookies that look, taste, feel, and smell delicious; the only difference is they are GLUTEN FREE (and sometimes VEGAN).
We believe that if you are living with an allergy or have chosen an allergen-free lifestyle, that you DESERVE to ENJOY dessert, the same as everyone else. We are committed to sourcing the best quality ingredients, developing innovating baking techniques, and using baking methods that ensure our products are pure, clean, and simple.
OUR STORY
The story of Mighty Monkey Bakery begins almost five years before the company was founded. Shortly after graduating from business school, Carolyn Potz sought a diagnosis to her failing immune system which had plagued her for over a year. In November, 2012 she was diagnosed with Celiac Disease.
With this diagnosis, Carolyn was no longer allowed to eat many of her favorite wheat-based foods, like bread, pasta, and cookies. As a life-long cooking and baking hobbyist, Carolyn was disappointed in the prognosis, but was confident that she would be able to find comparable alternatives in her home of Manhattan.
With a new-found need for gluten free products, Carolyn spent the following four years seeking out brands with these offerings. From this search, she discovered a common thread: while the number of gluten-free consumer options on the market continued to increase, the quality of the products did not. It felt as if companies were creating mediocre gluten free products with a goal of checking a “gluten free” box, rather than a goal of making enjoyable food.
Fast-forward to 2016, four years after her diagnosis. In need of a snack while waiting on line at TJ Maxx, Carolyn grabbed a box of gluten free cookies labelled “artisanal” and “gourmet”. She was attracted to the sleek yet sophisticated brown packaging. Like many products she had tried before, Carolyn wasn’t surprised to find that the cookies didn’t deliver on their promise. The cookies were grainy, stale, and rancid. Disappointed but determined, she placed the cookies in her shopping cart and hatched a plan. Then and there, she decided that she would design a cookie recipe that was healthy and tasty. This recipe led to the first Mighty Monkey cookie.
Mighty Monkey was established in April of 2017 when Carolyn began selling her cookies at local farmers' markets. By July of that same year, her cookies were onboarded to Whole Foods Market, and by January, 2018 they officially went on sale. Today, Mighty Monkey cookies are sold in every Whole Foods from New York to Maine and the line has expanded from 3 flavors to 7, including 2 vegan, gluten free options.
We believe that if you are living with an allergy or have chosen an allergen-free lifestyle, that you DESERVE to ENJOY dessert, the same as everyone else. We are committed to sourcing the best quality ingredients, developing innovating baking techniques, and using baking methods that ensure our products are pure, clean, and simple.
